WALTHAM, MA (May 11, 2017) – Reflecting a continued commitment to industry-leading innovation, global performance running footwear and apparel brand Saucony is proud to announce that the Freedom ISO has been selected as a “Gear of the Year” award honoree in OUTSIDE’s 2017 Summer Buyer’s Guide. The Freedom ISO, Saucony’s most technologically advanced shoe ever created, was reviewed in the Buyer’s Guide road running shoes category and is recognized as one of 14 top-tested products that boldly stand out among competitors. The 2017 Summer Buyer’s Guide is on newsstands now and at OUTSIDE Online on May 23.
The Saucony Freedom ISO is the first-ever performance running shoe with a full-length EVERUN™ midsole. Combined with Saucony’s dynamic ISOFIT™ system, the Freedom ISO delivers the one-two punch of Saucony’s award-winning tag-team technologies.
“Freedom indeed,” said the OUTSIDE Buyer’s Guide review of the Saucony Freedom ISO. “The Freedom epitomizes this year’s broader trend, blending the energetic style of minimalism with the cushioning and foam of the fattie era. The Freedom’s addictively smooth transition had us reaching for it more than any other shoe we tested.”
“By far, the most liberating shoe I tried,” said one OUTSIDE Buyer’s Guide tester about the Freedom ISO. “It’s hard to pick just one thing that stands out about this shoe−it has it all,” said another tester.
“The whole Saucony team is honored to be recognized by the OUTSIDE Buyer’s Guide with this prestigious award,” said Doug Smiley, business unit manager for Saucony running. “The way we see it, there’s progressive innovation and then there’s innovation that’s pushed to the leading edge. With the Freedom, the Saucony team has delivered a leading-edge running experience that’s unlike anything before. It’s EVERUN unleashed, designed to make you want to run, while fully enjoying the feeling that you could actually run forever.”
“With each season’s outdoor products becoming more and more advanced, this year‘s summer roundup has been our most competitive yet,” said OUTSIDE Buyer’s Guide editor Will Egensteiner. “Hours of research have been devoted to perfecting the 2017 Summer Buyer’s Guide and finding our ‘Gear of The Year’ winners.”
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